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Geely Coming To U.S. In 2016: Are Americans Ready For Chinese Cars?

China's auto market is booming. Despite some signs of a slowdown, sales remain very, very strong, showing double-digit gains.One of the big dogs in China's marketplace is Geely, best known to Westerners as the owner of Volvo. In fact, according to AutoNews, Geely is getting so big that it plans to sell cars in the U.S. by the year 2016 -- and the automaker is betting that its association with Volvo will lead to huge success with American shoppers.For starters, it's Chinese, and to generations of Americans, "Made in China" has meant "Cheap, poorly made crap". There's no reason that the country's image can't be improved -- after all, we're talking about the country that built the Great Wall centuries before Columbus sailed to North America. China has a long history of excellent craftsmanship, which could, in theory, be revived. But that won't happen overnight. It'll take a lot of re-branding, and it will require many companies working together. Geely will have to overcome China's decades of self-imposed isolation -- not to mention concerns about China's labor practices and human rights abuses.Unfortunately, there aren't many instructive examples that Geely can follow on the automotive front. In the best-case scenario, it would perform as well as Hyundai and Kia, which toiled for about 20 years before gaining mainstream acceptance in the U.S. (And it might've taken even longer if the two hadn't been helped Samsung and other respected companies, which reshaped America's idea of what "Made in South Korea" really meant.)

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28 Aug
Richard Read @RichardRead
#Geely is coming to the U.S. in 2016: are Americans ready for Chinese cars? http://t.co/18lM3P3it7
28 Aug
CarConnection @CarConnection
Are Americans ready to buy Chinese cars? http://t.co/AINKRblSki
28 Aug
John Voelcker @johnvoelcker
DISCUSS : Geely Coming To U.S. In 2016 (with help from Volvo, which they own) : Are Americans Ready For Chinese Cars? http://t.co/qMh5X9149q